About Aoife
About Aoife
Empowering Leaders to Drive Impact, Build Trust, and Inspire Change
Aoife Holden is a healthcare leader, consultant, coach and mediator and is dedicated to fostering cohesive, high-performing teams and transforming challenges into opportunities. With a background in advertising and marketing, technology, and healthcare leadership, she brings a unique blend of analytical precision, strategic vision, and human-centered leadership to her work.
Aoife has led groundbreaking initiatives across industries, from developing public health platforms and restructuring large departments to driving transformative mergers and acquisitions (M&A) and strategic growth in integrated healthcare systems. Her expertise spans program management, trust-building in complex organizations, and aligning leadership toward shared goals.
From Healthcare Leadership to Comprehensive Consulting, Coaching & Mediation
After her tenure at Providence Saint Joseph Health, where she contributed to transformative projects that established the organization as a $23B integrated healthcare system, Aoife transitioned into consulting, coaching, and mediation. Today, she serves as a trusted advisor and executive coach to leading organizations, including Kaiser Permanente, Google, Providence Health & Services, and Morlen Health.
Her consulting work focuses on tackling strategic and operational challenges, leveraging deep expertise across integrated health systems, hospitals, medical groups, medical foundations, and health plans, spanning acute, ambulatory, and post-acute care environments.
As a seasoned leader, coach, and mediator, Aoife empowers individuals and teams to thrive. She helps clients build confidence, improve communication, navigate career transitions, resolve conflicts, and manage burnout. Whether you’re struggling with feelings of inadequacy, difficulty setting boundaries, or career stagnation, Aoife’s coaching approach provides practical strategies and unwavering support.
Her mediation skills, honed through experience, enable her to facilitate constructive dialogue, identify common ground, and guide parties towards mutually beneficial resolutions.
Empowering Leaders to Drive Impact, Build Trust, and Inspire Change
Aoife Holden is a healthcare leader, consultant, coach and mediator and is dedicated to fostering cohesive, high-performing teams and transforming challenges into opportunities. With a background in advertising and marketing, technology, and healthcare leadership, she brings a unique blend of analytical precision, strategic vision, and human-centered leadership to her work.
Aoife has led groundbreaking initiatives across industries, from developing public health platforms and restructuring large departments to driving transformative mergers and acquisitions (M&A) and strategic growth in integrated healthcare systems. Her expertise spans program management, trust-building in complex organizations, and aligning leadership toward shared goals.
From Healthcare Leadership to Comprehensive Consulting, Coaching & Mediation
After her tenure at Providence Saint Joseph Health, where she contributed to transformative projects that established the organization as a $23B integrated healthcare system, Aoife transitioned into consulting, coaching, and mediation. Today, she serves as a trusted advisor and executive coach to leading organizations, including Kaiser Permanente, Google, Providence Health & Services, and Morlen Health.
Her consulting work focuses on tackling strategic and operational challenges, leveraging deep expertise across integrated health systems, hospitals, medical groups, medical foundations, and health plans, spanning acute, ambulatory, and post-acute care environments.
As a seasoned leader, coach, and mediator, Aoife empowers individuals and teams to thrive. She helps clients build confidence, improve communication, navigate career transitions, resolve conflicts, and manage burnout. Whether you’re struggling with feelings of inadequacy, difficulty setting boundaries, or career stagnation, Aoife’s coaching approach provides practical strategies and unwavering support.
Her mediation skills, honed through experience, enable her to facilitate constructive dialogue, identify common ground, and guide parties towards mutually beneficial resolutions.
Consulting Services Tailored for Results
As an experienced strategist and consultant, Aoife specializes in:
Explore case studies to see how Aoife has helped organizations implement solutions that drive growth and deliver measurable success.
Coaching Leaders for Lasting Impact
In parallel, Aoife’s coaching work is designed to empower leaders and teams to thrive in complex, ever-changing environments. Through coaching, she addresses challenges such as building confidence, improving communication, and navigating career transitions. This personalized approach complements her consulting, allowing clients to achieve professional growth alongside organizational success.
Resolving Conflict, Building Relationships
As a mediator, Aoife supports parties in navigating difficult conflict situations. By fostering open communication and exploring creative solutions, she helps them identify underlying interests and agree on a way forward. This empowers them to resolve conflicts effectively, build stronger relationships, and create a more positive and productive work environment. This approach complements her coaching work, enabling leaders to navigate difficult conversations and develop the leadership skills necessary to thrive.
By blending hands-on experience in healthcare transformation with tailored coaching, consulting and mediation services, Aoife helps her clients unlock their potential and deliver meaningful impact within their organizations.
Our Philosophy: Freedom to Lead
The name Saoirse (pronounced SEER-sha), a Gaelic word meaning “freedom,” encapsulates our core belief: empowering clients to lead with authenticity, clarity, and confidence. By addressing challenges and embracing strengths, clients are equipped to thrive both personally and professionally.
Similarly, Aoife (pronounced EE-fah), derived from the Gaelic word Aoibh, meaning “beautiful, radiant, joyful,” is a name deeply intertwined with Aoife’s personal story.

Our Core Values
Our Core Values
Trusted Adviser, Coach, Mediator Guiding Leaders and Organizations to Achieve Peak Performance
I am an entrepreneur, a certified executive coach and mediator and a healthcare consultant. Over the past 25 years, I’ve worked with clients in large, complex organizations, leading innovation to create sustainable solutions that drive growth and tangible results. I enjoy coaching individuals and collaborating with diverse teams to build trust, create a shared vision, steer transformative change, and chart a clear path forward.
I have successfully led large-scale growth initiatives, M&A, and transformations, including with Providence Saint Joseph Health in the Northwest and California region. My work has involved partnering with hospitals and physicians to navigate the uncertainty and dynamics of the healthcare system, develop mutually beneficial financial and strategic relationships, and improve competitive positions.
Throughout my career, I’ve transitioned across industries, including global advertising and marketing agencies, media services, technology start ups, financial services, academic institutions, public sector, and management consulting directing large-scale projects and mobilizing diverse teams toward common goals. I’ve shaped strategies, developed plans, and analyzed data to build several household brands, including GE Healthcare, Wrigley, Kraft, SC Johnson, and Kimberly Clark.

Certifications and Personal Life
I am a certified coach accredited by the International Coaching Federation (ICF) and the Hudson Institute of Coaching, bringing a blend of strategic expertise and empathetic guidance to my practice. I hold an Executive MBA, equipping me with the business acumen to navigate complex challenges and drive impactful results.
In addition, I am a certified mediator through the Program on Negotiation (PON) Executive Education at Harvard Law School. PON, a consortium of Harvard, MIT, and Tufts, is a globally recognized program dedicated to advancing the study and practice of negotiation and mediation.
Beyond my professional work, I serve on multiple nonprofit boards, focusing on leadership development and expanding healthcare access within our communities.
I am originally from Ireland, hence the name Aoife (pronounced EE-fa) is derived from the Gaelic word Aoibh meaning “beautiful, radiant, joyful.” I grew up in Ireland and came to the United States to attend University. While there, I met my husband from the Northwest and this is where we now live with my two children, Ronan and Caitlin. Together, we enjoy running, biking, hiking, skiing, and rock climbing. We love to travel, explore, and discover other cultures.
Education
Certifications
Professional Membership