Digital health is a growing space and has become a fundamental part of an organization’s growth strategy. Post pandemic we see a growing trend where virtual visits replace office visits driven by consumer demand. To meet the rising demand and provide patient-centric digital tools, the client engaged Saoirse Consulting to develop a coherent go to market strategy to launch a home-based telehealth product.

To clearly demonstrate the value of the digital health product it needed to:

• increase patient access
• improve patient engagement through providing an alternative pathway
• improve outcomes and
• provide cost effective care

Saoirse Consulting created a structured go-to-market approach that defined the value proposition, customer archetypes: what is the value of the product and for whom? Then, defined success metrics, payment models, uncovered opportunities and direct and indirect channels to reach the customer. These various inputs created an approach for a successful go-to-market strategy in all target markets.

Saoirse Consulting engaged clinical, operational, and technical staff, internal and external stakeholders and customer input, and conducted an environmental assessment to determine market readiness of product. Saoirse Consulting developed a go-to-market strategy to guide a pilot implementation and a phased product roll out as growth opportunities and capabilities (people and technology) evolved to support operations.

The go-to-market strategy resulted in the client launching a pilot program. A successful pilot program establishes the foundation to execute the go-to-market strategy to scale and expand product offerings.